-- DIGITAL GROWTH FOR RETAIL ENERGY COMPANIES --
Acquire more customers in a changing digital market.
Retail energy customers are discovering and comparing plans across search, AI experiences, paid media, and provider websites. TwentyTwo7 Digital helps REPs strengthen their visibility, attract qualified prospects, and turn more digital interest into enrollments.
THE CHALLENGE
Customers have more ways to find you. And more reasons to keep looking.
A prospect might begin with a search, compare rates elsewhere, ask an AI assistant for guidance, return through an ad, and then decide whether your site makes the plan easy to understand. Each digital touchpoint can move them closer to enrollment or send them back to the market.
THE OPPORTUNITY
Digital acquisition is the core of our work.
Channel strategy and execution grounded in how retail energy customers actually shop, compare, and enroll.
SEO & AI search visibility
Build the content and site foundation to earn visibility across traditional search and AI assisted research.
ORGANIC DISCOVERY
Paid media
Reach prospects by market, intent, and plan fit while keeping acquisition economics in view.
QUALIFIED DEMAND
Content stategy
Answer customer questions clearly and connect education to confident plan decisions.
CONSIDERATION
Conversion & UX
Improve landing pages, offer and plan presentation, and the enrollment journeys.
ENROLLMENT & ACTION
Analytics & measurement
Connect visibility and traffic to leads and enrollments so teams know where to invest.
BETTER DECISIONS
THE CONNECTED JOURNEY
Better Digital Experiences Across the Customer Lifecycle
The digital journey affects both what it costs to acquire a customer and what it costs to serve them. Clear plan comparisons, easier enrollment, useful self service, and timely renewal communications can reduce friction at every stage. We work alongside internal teams to find those opportunities, with customer acquisition cost (CAC), cost to serve (CTS), and retention all in view.
1. Discover
SEO/GEO, PPC, paid social, paid media
2. Compare
Plans, pricing, programs, value
3. Enroll
UX, clarity, conversion
4. Engage
Digital communication and automations
5. Renew
retain with digital journeys
HOW WE WORK
Expertise that works with your team.
Some providers need a digital strategy partner. Others need focused execution, an outside assessment, or help connecting work across agencies and departments.
TwentyTwo7 supports internal marketing, product, analytics, and customer teams with practical recommendations shaped by retail energy experience and measurable business goals.
INDUSTRY EXPERIENCE
Retail energy experience behind every strategy
TwentyTwo7 is led by Paul Colgin, who’s spent 25 years figuring out what makes customers find, choose, and stick with a brand. Campaigns he created have driven millions of enrollments and transactions across electricity, natural gas, and other home service verticals.
Paul was CMO of Bounce Energy, led digital acquisition for Direct Energy Residential across North America, and served as CMO and CEO of Integrate Agency. He’s seen how growth decisions play out inside a provider and from the agency side. That perspective helps TwentyTwo7 connect marketing strategy to the real work of plan shopping, enrollment, and customer value.
We’ve Worked With Some of Retail Energy’s Biggest Names
We’ve seen the business from every angle: inside energy brands, as agency and consulting partners, and through aggregators where customers shop and compare. That experience shapes how we help clients get found, get chosen, and grow.
[Know] with TwentyTwo7 Digital
